There are many things that can keep you up at night.

Your marketing shouldn’t be one of them.

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Discover how Oodle delivers performance marketing and peace of mind.

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Integrating AI

The Challenge

Integrating AI Is Essential, But Most Marketers Are Struggling To Do It Right.

Generative AI is rapidly transforming marketing, but most teams aren’t fully prepared for the shift. While the potential is game-changing, challenges like governance, scalability, and team readiness are preventing many marketers from harnessing its full power.

You're Not Alone

88% of marketers report being concerned about missing out on the benefits of generative AI. Source: Salesforce, Report: AI is Marketers’ Top Priority – And Biggest Headache

Our Approach

AI isn’t here to replace expertise — it’s here to amplify it. At Oodle, we’ve woven AI into our workflows to unlock smarter insights, improve efficiency, and drive better results. We treat it as augmented intelligence, empowering us to work faster and think bigger while keeping strategy and creativity at the forefront.

Streamlining Decision-Making

AI processes vast data quickly, helping us make informed decisions by identifying trends and predicting outcomes.
Enhancing Targeting And Personalization

Quickly and efficiently fine-tune audience targeting, delivering personalized content that increases engagement and conversion for more impactful results across campaigns.
Automating Insights For Efficiency

Real-time insights that reduce manual effort and allow teams to focus on strategic, high-impact actions.

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Managing Paid Ads

The Challenge

Managing Paid Ads Is A Constant Battle Against Rising Costs & Complexity

Paid media isn’t getting any easier. Running effective campaigns requires deep platform expertise, real-time optimization, and a strategic approach. But with rising costs, shifting algorithms, and measurement challenges, many internal teams struggle to keep up.

You're Not Alone

33% of marketers deal with resource constraints from limited staffing to ad placements to budget constraints. Source: Kortx, Survey Insights 2023: Overcoming Digital Marketing Challenges

Our Approach

Oodle is built for performance-driven marketing. We start with a strong strategic foundation, aligning every campaign with key business objectives. From there, we identify the most effective channels to engage the right audience and continuously refine performance in real time — ensuring every dollar works smarter. It’s all about clarity, precision, and measurable impact.

Define Clear Goals & KPIs

We tie campaign objectives directly to business impact, ensuring your media spend drives measurable growth.
Choose The Right Platforms

Identifying and prioritizing the highest-performing channels, we cut through the noise to maximize reach.
Track & Measure Performance

Live analytics and real-time optimizations ensure campaigns aren’t just running — they’re improving.

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Over-
Whelming Data

The Challenge

Overwhelming Data Is Making Marketing More Confusing, Not More Effective

Marketers are drowning in data, but more information doesn’t always mean better insights. The sheer volume and complexity often lead to analysis paralysis, making it harder to turn data into strategy — ultimately impacting marketing ROI.

You're Not Alone

Nearly 25% of marketers say analyzing performance is challenging due to the overwhelming amount of available information. Source: Kortx, Survey Insights 2023: Overcoming Digital Marketing Challenges

Our Approach

Cerebro™ is our proprietary data engine designed to bring clarity to chaotic marketing data. By seamlessly integrating information from virtually any source — including offline — it creates a unified hub for real-time insights and precision-driven optimizations, empowering smarter media decisions and maximizing ROI.

Centralize Data For A Unified View

Eliminate silos and bring online and offline data sources into one place for a complete performance picture.
Unlock Smarter Insights, Faster

Powerful cross-analysis uncovers patterns and opportunities that drive high-impact marketing decisions.
Automate Reporting To Fuel Innovation

Free your team from data wrangling so they can focus on strategy and creative problem-solving.

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Siloed Marketing Budgets

The Challenge

Siloed Marketing Budgets Are Undermining Performance And Wasting Resources

Larger organizations often struggle with fragmented budgets, where funds are divided by channels or departments without a unified strategy. This lack of flexibility leads to inefficiencies, missed opportunities, and an incomplete view of overall marketing performance — making it harder to adapt as market conditions change.

You're Not Alone

Only about 1 in 4 marketers are “budget agile” — adjusting budgets across digital channels on a weekly basis. Source: Kortx, Survey Insights 2023: Overcoming Digital Marketing Challenges

Our Approach

Marketing moves fast. Your media budget should too. At Oodle, we continuously adjust spend in real time, using AI-driven insights and human expertise to optimize performance across channels. Our streamlined execution keeps brands agile, ensuring they stay ahead in an ever-changing market.

Streamline Paid Media Efforts

Our proprietary tool Nebula™ simplifies media planning and approvals, eliminating inefficiencies.
Centralize Budget Planning

Real-time transparency into budget allocations, track changes with version history, and streamlined approvals.
Integrate Data & Technology

The only platform that connects live media data and reporting directly to your approved media plan.